. Search engine optimization services are needed when you want your site to have a more prominent position in the search engines results pages. This may be done by hiring a professional search engine optimization service to do all of the hard work for you. An search engine optimization service will make certain you get a high ranking in the search engines, and this may then attract a lot more visitors to your site than if you were to try to do it on your own. It's the sign of any respectable business to rank highly in the various search engines.