digitalagency jakarta

With consumers/fans in the driving seat comes new way to look at promotion and marketing. Radio, press and TV still have a digital agency prevalent role, as do live shows, but they’re all part of a bigger mix than in the 70s or the 80s.

The panellists agreed that all the new tools available nowadays open a new era that is extremely fertile for artists and record labels. However, they all warned that there was a real webinar risk to be drowning into a very complex matrix of tools and that a lot of good sense and prioritising needed to be done before taking action.